Ted Baker Autumn Windows

This differed from previous projects in that the customer wanted the store staff to be able to completely change the backwall imagery halfway through the campaign.
We were able to source some ultra low tack adhesive that we could use on the top lamination meaning it could be peeled off to reveal the second image without damaging it or the Dufaylite board that it was stuck to.
The customer also wanted fluorescent internal decals for the window, something that vinyl suppliers do not produce. So we screenprinted our own vinyl that we could then cut in the normal way.